The 2010 FIFA World Cup and the rural hinterland
Abstract
Atkinson, D (2009), “The 2010 FIFA World Cup and the rural hinterland: Maximising advantage from mega events”, in U. Pillay, R. Tomlinson and O. Bass (eds), Development and Dreams: The Urban Legacy of the 2010 Football World Cup, HSRC Press, Cape Town, pp. 153-173.
Introduction
In this chapter, regional tourism in non-host areas is considered as one of the potentially positive consequences of mega-events. What can such areas expect from a mega-event such as the 2010 Football World Cup?
The answer is a combination of unintended spillover effects and conscious strategies to maximise beneficial spin-offs. There is, potentially, a wide range of such strategies, whether at community or at governmental level. The latter can also be a complex amalgam of different official agencies, such as provincial governments, regional authorities or municipalities. In effect, mega-events opens the door for numerous social and economic actors to become involved and maximise their slice of the tourism windfall.
The whole book can be ordered from the HSRC Press, or downloaded for free from: http://www.hsrcpress.ac.za