Purchasing behaviour as a determinant of food insecurity in Klipplaat
Author: Nicole Ballantine, GG Rousseau & DJL Venter
Publication: Journal of Family Ecology and Consumer Sciences, Vol 36
This research seeks to explore how poverty causes food insecurity through constraining purchasing behaviour amongst rural shoppers in the Klipplaat area of the Eastern Cape. Purchasing behaviour in this instance refers to where one shops and the quantity one shops for: occasionally purchasing large quantities of food in bulk from large retail outlets, versus frequently purchasing small quantities of food from local shops. Low-income consumers are unlikely to be able to buy many items when they are on special in shops because of a limited income and generally cannot afford to purchase in bulk (Du Plessis & Rousseau, 2003:442). This is the departure point of this study- does being unable to purchase larger quantities of products, transport and store these products affect household food insecurity?
The Food and Agriculture Organisation (FAO) of the United Nations defines food security as “ensuring that all people at all times have both physical and economic access to the basic food that they need”. Food insecurity is defined as the state in which “people do not have adequate physical, social or economic access to food” (FAO, 2003).