Determining South African consumers’ willingness to pay for certified Karoo lamb

Van Zyl, K, Vermeulen, H and Kirsten, JF (2013). Determining South African consumers’ willingness to pay for certified Karoo lamb: An application of an experimental auction. Agrekon 52 (4):1-20.   Abstract Changes in the features of food demand and consumption have moved from the mass consumption model towards an increasing qualitative differentiation of products and…

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